Spend to victory

A fascinating Tweet went out during last night’s close Iowa GOP causus giving on overview on the cost of paid media per vote.

A bit more digging, and there’s a very cool infographic over at Buzzfeed showing the candidates “ROI in Iowa”.

Some big figures there, huh? What’s furthermore interesting is this information in comparison to the result of the night. Mitt Romney edged out Rick Santorum by a mere eight votes. The cost difference between those two is massive. Effectively is the price of victory for Romney here just over four million dollars? What difference would would an increase in Santorum’s spend meant? Enough votes to have snatched victory? $4.6m is a dent in Romney’s campaign budget, but was it worth it?

And looking at the biggest spender, Christ knows what would have happened if Rick Perry hadn’t blown $6m…


About Si

My day job is Operations Director at Leeds based agency Bloom. No, I don't know what that means I am supposed to do.

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