Spend to victory
A bit more digging, and there’s a very cool infographic over at Buzzfeed showing the candidates “ROI in Iowa”.
Some big figures there, huh? What’s furthermore interesting is this information in comparison to the result of the night. Mitt Romney edged out Rick Santorum by a mere eight votes. The cost difference between those two is massive. Effectively is the price of victory for Romney here just over four million dollars? What difference would would an increase in Santorum’s spend meant? Enough votes to have snatched victory? $4.6m is a dent in Romney’s campaign budget, but was it worth it?
And looking at the biggest spender, Christ knows what would have happened if Rick Perry hadn’t blown $6m…